Nielsen has partnered with Israeli-based venture capital fund Partam Hightech to launch a subsidiary called Nielsen Innovate, which will help develop and fund business ideas and bring them to market for its clients globally.

Located in the Haifa region, Nielsen Innovate will collaborate with the Israeli government’s Office of the Chief Scientist to nurture new business initiatives by providing research technologies, and to fast-track Nielsen’s ‘innovation pipeline’ for clients worldwide.

In May, the company launched the NielsenLab ‘innovation hub’ in Singapore, to develop technologies in neuroscience, shopper technology and measurement science. The concept was then rolled out earlier this month in the US, where it will provide an understanding of the value of advertising activities across media platforms.

Itzhak Fisher (pictured), EVP, Global Business Development at Nielsen, says the new business underlines the firm’s ‘commitment to discovering, developing and delivering’ innovations, and adds: ‘With our presence in more than 100 countries, Nielsen is uniquely positioned to take great ideas, commercialize and globalize them.’

Web site: www.nielsen.com .

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