Specialist innovation and forecasting business Ipsos InnoQuest has rolled out a new market potential analysis tool called Vantis*Optimize, designed specifically for clients planning to launch non-FMCG products or services.

Vantis*Optimize promises to identify the optimal feature and price configuration for new product or service concepts, and provides clients with potential sales, revenues and profit levels across different marketing scenarios.

Demand estimates incorporate various levels of rollout and spend assumptions, enabling marketers to use the tool to develop marketing plans, and chart the short-term and long-term course for growth for their new initiative.

Stephen Bohnet, SVP and General Manager, Ipsos InnoQuest, comments: ‘Our clients need to understand how to efficiently go to market after examining every opportunity. With Vantis*Optimize, we enable them to talk the universal business language of sales, revenues, and profits while engaging all the right potential customer audiences to build momentum for their new product development initiatives.’

Web site: www.ipsos.com .

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