WPP-owned brand, media and comms research specialist Millward Brown is implementing a new ‘service delivery’ model across its North America operations, which involves centralizing a number of back office positions, resulting in the loss of around sixty non-research staff.

In a statement, Millward Brown said that following a year-long review of its North America client service organization, it had made the decision to centralize certain tasks in order to free up the client services teams to spend more time with clients.

As a result of this centralization at the firm’s Lisle, Illinois office, Millward Brown has made 60 staff redundant. A spokesperson stressed that the restructure had not been implemented as part of a cost-saving exercise, but was instead designed to improve client service efficiency.

Sources told DRNO that the news was broken during a company-wide conference call last week, led by North American President and COO Simon Moody (pictured).

Web site: www.millwardbrown.com .

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