Flurry Launches App Usage-Based Segmentation

Mobile app measurement and advertising platform Flurry has unveiled Flurry Personas, a segmentation of consumers based on their usage of apps.

More than twenty segments are defined, including business travellers, parents and fashion enthusiasts. Users can segment and measure their application audiences by interests to improve and target features, and can combine the new feature with existing services AppSpot and AppCircle to target and assess campaigns.

The Personas are compiled from aggregated and anonymous analytics usage data collected from the Flurry network's more than 200,000 apps.

President and CEO Simon Khalaf comments: 'Digital media buyers always have a target audience in mind before executing serious ad buys. Without the ability to effectively target across mobile app audiences, they will simply allocate their ad budgets elsewhere. We believe that Flurry Personas will help media buyers strongly increase ad spending on mobile app audiences.'

The company has offices in San Francisco, Seattle, New York, London and Mumbai, and is online at www.flurry.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.