Ipsos Healthcare has appointed Richard Clarke as Global Business Development Director for Syndicated Services, based in Kuala Lumpur.
The global group’s Healthcare division operates in over 40 countries and employs around 600 healthcare market research experts. Its syndicated patient chart studies and Therapy Monitors - which track the usage of drug treatments in more than twenty disease areas - are offered in 31 markets worldwide. It has also recently launched a series of Molecular Diagnostic (MDx) Monitors
, which incorporate the views of cancer-treating physicians, pathologists, and lab technicians/cytologists among others.
Clarke will expand and develop the firm’s Sales Force Effectiveness and Therapy Monitor studies in Asia Pacific and globally, and will report jointly to Rhoda Schmuecking, President - Global Therapy Monitors, and Jackie Ilacqua, President - Oncology Portfolio.
He joins from 4Sight where he was Operations Director and then Research Director, responsible for developing new business and delivering research programmes. He has worked previously on both the agency and client side, with a focus on optimizing marketing communications via the sales force; brand positioning and patient-level experience. He has an MBA and speaks Japanese.
Schmuecking comments: ‘Richard is highly skilled in developing strategic insights to help pharmaceutical companies understand the effectiveness and credibility of their marketing campaigns, product positioning, branding and sales forces. We look forward to working closely with him...’
Web site: www.ipsos.com