US-based online video ad targeting specialist Videology has launched a tool called ‘TV Amplifier’, which enables advertisers to apply Nielsen’s recently launched cross-platform measurement data to their targeted digital video campaigns.

Videology (formerly TitalTV) develops video ad technology that helps clients target precise consumer segments by demographics, psychographics and behavioral habits.

TV Amplifier gives clients access to Nielsen’s cross-platform Online Audience Segments - TV Viewing data via Videology’s platform, in order to link TV behavior to online viewing patterns. Benefits include the ability to create custom segments based on specific TV programs or ads viewed, and the option to extend TV campaigns with extra interactive components. The tool can also be used to determine cross-device duplicated and unduplicated reach.

Scott Ferber, Chairman and CEO of Videology, says this data can increase the impact of an existing TV campaign, or extend reach by targeting ‘light’ TV users who might not otherwise be exposed to a campaign.

Nielsen’s SVP, Ad Platforms & Networks, Andrew Feigenson adds: ‘Consumers no longer think about programming in terms of tablet viewing, or PC viewing, or television viewing. It's simply a matter of 'the best screen available', and we are pleased to work with Videology to help advertisers plan media in the same way that viewers consume it, and as such, facilitate the use of digital video.’

Web site: www.videologygroup.com and www.nielsen.com .

• Simple printable version of this article
• Email this article to a friend