Full-service MR agency and panels and online tech specialist Toluna have agreed a deal which will give online community and panel solutions to CMI’s clients worldwide.

The partners say the deal will cover ‘the entire spectrum of online community research’ from small, short-term niche topic communities to large, long-term panels covering an array of topics, giving clients ‘a continuous, two-way dialogue with customers’.

CMI’s SVP Client Solutions Donna Wydra says the agreement ‘increases the breadth of our online community offerings, as well as the speed with which we can deliver results to our clients’. Peter Shafer, SVP of Enterprise Solutions for Toluna, says the partnership is ‘a natural fit’, and comments: ‘In partnership with CMI, we can provide panel health and management expertise, along with a full suite of research capabilities.’

Web sites: www.cmiresearch.com and www.tolunapro.com .

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