In the UK, former Ipsos Health Research Director Mike Holland has joined schools marketing specialist the National Schools Partnership as Head of Research.
Founded in 2004, the company offers a range of services such as education content, school partnership marketing, digital, research, consultancy and school relationship management to public and private sector clients, as well as charities. Its research team provides solutions including online teacher, family and youth panels; telephone and face-to-face interviewing; desk research and market studies; and digital usability studies.
(pictured) joins with sixteen years’ market research agency experience. Most recently, he served as Research Director at Ipsos Health, prior to which he held the same role at London-based insight agency Metro Research
, and he held senior roles at Harris Interactive, ORC International and BDRC.
His background includes using techniques across consumer and business audiences for NPD, ideation and co-creation, ad and brand communications, exploring market segmentation, and strategic brand research.
In his new role, Holland will manage a research and marketing team with a focus on education audiences.
Web site: www.schoolpartnershipmarketing.co.uk