Online analytics pioneer Webtrends has added a feature to its Analytics on Demand digital measurement product, to enable social media marketers to draw insight from Facebook, Twitter and YouTube data.

The new ‘Social Measurement Solutions’ enhance the firm’s existing Facebook reporting with insight into the nature, influence and success of Facebook Page posts. In addition, the update offers the ability to measure engagement with YouTube and Twitter channels.

Steve Earl (pictured), Director of Product Marketing and Analytics, comments: ‘Measuring engagement and understanding social marketing success in the context of other digital channels has been extremely challenging for marketers. Our solutions address those needs.’

Web trends: www.webtrends.com .

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