Daily Research News Online

The global MR industry's daily paper since 2000

Confirmit Buys CustomerSat Business

August 22 2012

Online research software and solutions provider Confirmit has acquired the CustomerSat enterprise feedback management software business - previously owned by MarketTools - from investment house TPG Growth. Terms of the deal were not disclosed.

Henning HansenMarketTools bought the CustomerSat business in 2008 while developing a new Customer Insight Management division. TPG Growth, which recently acquired MarketTools through a deal with DIY software firm SurveyMonkey, has now sold on the CustomerSat business to Confirmit.

In a statement, Confirmit said that the combination of its Horizons platform and Confirmit Voices model with CustomerSat will expand its footprint, particularly in the US where its claims that 'Voice of Customer' (VoC) programmes are becoming a 'critical part' of business strategy.

President and CEO Henning Hansen (pictured) comments: 'Confirmit and CustomerSat have similar corporate cultures and a shared passion for building industry leading business solutions. This acquisition puts Confirmit in an extremely strong position to solve customer VoC and market research challenges for organisations across a wide range of industries.'

Lynn Christensen, Chief Development Officer at CustomerSat says the move will enable both companies to grow at a pace which would not have been possible for them individually.

As a result of the acquisition, Confirmit now employs more than 350 people across 11 offices.

Web site: www.confirmit.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

Select a region below...
View all recent news
for UK
UK
USA
View all recent news
for USA
View all recent news
for Asia
Asia
Australia
View all recent news
for Australia

REGISTER FOR NEWS EMAILS

To receive (free) news headlines by email, please register online