Former P&G Exec Joins Ipsos ASI China as MD

In China, Eddie Chien has joined ad and brand research specialist Ipsos ASI as Managing Director, after twenty years at Procter and Gamble (P&G).

Ipsos ASI provides ad pre-testing services, and measures in-market performance across the various stages of advertising development and implementation.

Chien joins with twenty years' global consumer and marketing research experience gained in the US, Singapore, mainland China and Taiwan. Most recently, he served as AD, Consumer & Market Knowledge at P&G's headquarters in Cincinnati. Before that, he worked across the company's skin care and personal cleaning product lines in Singapore, and the baby, feminine, and oral care categories in Guangzhou, China. He began his career with P&G as Senior Research Manager, Consumer & Market Knowledge in Guangzhou, then later in Taipei.

In his new position, Chien will lead a team helping clients with the evaluation and improvement of their advertising. He reports to Alick Zhou, CEO of Ipsos in Greater China.

Web site: www.ipsos-gc.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.