WhatRunsWhere Buys Mobile Ad Spy

US competitor ad monitor WhatRunsWhere has acquired UK-based start-up Mobile Ad Spy, which tracks details of ads running on mobile web sites around the globe. Terms of the deal were not disclosed.

WhatRunsWhere's intelligence service allows users to analyse what advertisers are doing online: where they are running ads, from who they are buying inventory, and which ads they are using - with data from multiple countries. The acquisition means that Mobile Ad Spy's technology will be merged into the WhatRunsWhere platform to track competitors' mobile ad campaigns.

Max Teitelbaum (pictured), co-founder and COO of WhatRunsWhere, comments: 'Anyone involved in online marketing can now see where their competitors' ads are running on smartphones, tablets and other mobile media - and pinpoint exactly which individual ads are running on which apps, mobile sites and mobile ad networks. Via the Mobile Ad Spy technology, clients can now dissect competitors' mobile advertising.'

Mobile Ad Spy's founder Rob Keast joins WhatRunsWhere as a Partner and Head of Mobile Technology.

Web sites: www.whatrunswhere.com and www.mobadspy.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.