MESH Planning Heads Stateside to New York

London-based communications research agency MESH Planning has expanded to the US with the opening of an office in Manhattan, New York, led by Experience Director Nathan Evans.

Launched in 2006 by Fiona Blades and Stephen Phillips, the firm specialises in developing new methods of research, including its core MESH Experience Tracker, which captures consumers' experiences and interactions with brands, wherever and whenever they happen.

The new office, which will service demand in the US and Latin American regions, will support the work of the London division, undertaking real-time experience tracking to enable brands to evaluate marketing and trade investment.

It will be led by Evans (pictured), who joined MESH Planning in 2008, since when, he has gained experience across a variety of sectors, particularly in consumer retail and path-to-purchase research.

Commenting on the launch, Blades said: 'We've always had the intention of operating on a global scale, so I'm thrilled to see the launch of our US offering. At this exciting time of opportunity, particularly in Latin America, we look forward to working with brands and marketers to help them make better business decisions, driving further revenue on both a local and global scale.'

The company is part of the 38th Floor group of companies, which includes consumer understanding specialist Spring Research and digital insight community provider TunedIn Research.

Web site: www.meshplanning.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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