PwC Buys Ant's Eye View

Professional services giant PwC has acquired the assets of social media listening specialist Ant's Eye View (AEV), which offers a range of services to help enterprises engage with their customers. Terms of the deal were not disclosed.

Founded in 2009, AEV partners with clients to help them define, plan, and measure their social media strategy programs, while extracting insights from customer conversations. The firm was co-founded in 2007 by CEO Sean O'Driscoll (pictured) and Chief Innovation Officer Jake McKee, who have now joined PwC as Principals.

PwC says the acquisition will strengthen its social media strategy and digital marketing capabilities, and will help its clients use social media to engage with their customers and employees.

O'Driscoll comments: 'Brand management begins with activating and embedding the customer voice into every aspect of the business, and the breadth of PwC's consulting capabilities coupled with the firm's deep industry skills, will enable us to deliver greater value to companies ready to take the transformative leap to become a true social enterprise.'

Web site: www.pwc.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.