DIY survey technology company SurveyMonkey has launched a new tool enabling users to select a targeted sample drawn from millions of qualified survey respondents, from the US and around the world.

Founded in 1999, SurveyMonkey provides online subscription-based DIY survey creation and analysis tools. At the end of last year, the company acquired research software and services firm MarketTools.

Through its new ‘SurveyMonkey Audience’ service, users can select those respondents with the most relevant demographics to take part in their surveys. The tool is part of the broader SurveyMonkey platform, which imports demographic data directly into customers’ accounts in real-time.

Brent Chudoba (pictured), SurveyMonkey VP and GM of SurveyMonkey Audience, comments: ‘With the new product and self-serve technology, our customers are now in control and are able to quickly and cost-effectively target the right people to capture relevant insights.’

Web site: www.surveymonkey.com .

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