Video Targeting Firm Buys Down Under

US-based video targeting firm Alphabird has acquired Australian digital media and ad tech services company Ventures in Digital Media (ViDM). Terms of the deal were not disclosed.

Alphabird, which has offices in San Francisco, Beverly Hills, New York and Sydney, distributes clients' videos in-page (not in-banner) across publishers' portals and blogs, to help clients reach targeted audiences.

Following the acquisition ViDM will operate under the Alphabird Australia brand, and will continue to provide publishers and advertisers with digital advertising, data, and content optimization technologies. The new entity will be led by ViDM co-founder and former CEO Willie Pang as Managing Director.

ViDM's subsidiary companies will also operate under the Alphabird Australia brand. These include ad technology integration and marketing services firm Amplify, and audience-driven ad SaaS provider Emerge Digital.

Josh Edis, Chief Strategy Officer, ViDM, becomes SVP, Global Business Development while Neil Wilkinson, Group CTO of ViDM, moves into the role of SVP, Product and Engineering: both will be based at Alphabird in San Francisco.

Alphabird CEO Chase Norlin (pictured) comments: 'ViDM's services, including Australia's only independent data and audience management platform for premium publishers, will now be available to customers everywhere. This transaction marks a very important addition to Alphabird's IP and audience development offerings worldwide.'

Web site: www.alphabird.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.