Media and Sports Consultancy Opens in Munich

In Germany, Goldmedia Group has opened a new company in Munich called Goldmedia Consulting, to offer expertise and research services to clients in the film, TV, digital media, and sports sectors. The new business will be led by Managing Director Dr Marcus Hochhaus.

Berlin-based Goldmedia was launched in 1998 by Prof. Dr. Klaus Goldhammer. Companies in the group include market intelligence, forecasting and trend analysis specialist Goldmedia Strategy Consulting; full service agency Goldmedia Custom Research; political consultancy Goldmedia Political and Staff Advising; and innovation and product development firm Goldmedia Innovation.

Alongside its full-service research capacity, the group also offers a range of tools for usability studies, eye-tracking and 'pupillometrics', which analyses pupil size as an indicator of interest or emotion.

Hochhaus (pictured) joins the new company from his previous role as MD of his own media-focused management consultancy Nymphenburg Consulting, Prior to this, he served as Director of New Media and Business Development at TV and film production firm Plazamedia, and Senior Manager at broadcaster KirchGroup.

Commenting on the launch, Hochhaus says: 'Goldmedia is among the leading consulting companies for media and entertainment in Germany, making the company the perfect partner for our further expansion of consulting activities. With access to the Goldmedia Partners' many years of consulting expertise and the comprehensive research services of the Goldmedia Group, we can offer our clients unique insight going forward.'

Web site: www.goldmedia.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.