Insitas Hires Former Leapfrog Board Director Buckle

Berkshire-based brand, innovation and shopper research specialist Insitas has appointed former Leapfrog director Sarah Buckle as Director in charge of the development of its qualitative and integrated research services.

In her new role, Buckle (pictured) will work alongside Insitas founder Maggie Drye. The two previously worked together when Buckle served as Head of Marketing at Volvo and Drye ran Buckingham Research Associates, which she later sold to Optimisa for £6.7m.

Buckle, who most recently served as Board Director at Cello-owned Leapfrog Research and Planning, left last month, following the firm's closure of its Windsor-based headquarters and re-location to sister agency RS Consulting's offices in Battersea, London.

Prior to joining Leapfrog in 2008, she was an Associate at marketing consultancy The Red Hot Group, ran her own brand development and market research consultancy, and held senior marketing and research roles at Volvo, Courage, Gallaher and ISI (Mars Inc).

Drye comments: 'Sarah is a fantastic addition to our team. She is passionate and energetic and I know she will bring a new dimension to the Insitas promise.'

Web site: www.insitas.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.