Microsoft Buys to Boost CRM Unit

Microsoft has acquired marketing automation and integrated marketing solutions firm MarketingPilot Software for an undisclosed sum, and will integrate it with its Dynamics CRM unit.

Microsoft Dynamics CRM Corporate VP Bob Stutz welcomed MarketingPilot's 'talented management team and innovative product suite'. Stutz said in a blog post that the buy would accelerate his firm's ability 'to better meet the needs of CMOs through rich business intelligence and better enable marketers to successfully plan, execute, monitor and optimize customer interactions across digital, social and traditional channels, and measure ROI.'

MarketingPilot CEO Ken Kornbluh said the acquisition would 'enable us to more fully realize our vision to create powerful and innovative integrated marketing management solutions...and to accelerate our pace and deliver even more innovation to marketers.'

Web site: www.marketingpilot.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.