$8m for Analytics Firm iJento

UK-based customer intelligence and targeting firm iJento has raised $8m in a funding round led by MMC Ventures, and says it will use the money to fuel growth and support its recent US launch.

Previous investors, Nauta Capital, and Oxford Partners also participated again. iJento, which also has bases in the US and Australia, provides online web analytics tools and a platform for storing and analysing customer data, helping clients to understand and target customers on an individual level.

MMC's Jon Coker will join the board of iJento, led by CEO Peter Ryan (pictured). In May, iJento partnered with US full-service digital measurement group Keystone Solutions to offer enhanced multichannel web analytics.

Web site: www.ijento.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.