Pinfluencer Integrates Social Media ROI Tools

Pinterest analytics start-up Pinfluencer has integrated three commercial web analytics products into its platform, in order to help marketers discover which 'pins' drive revenue and clicks.

Silicon Valley-based Pinfluencer emerged from private beta in August, with the backing of $1.4m of seed funding. The firm promises to connect businesses with their most influential brand advocates, using a cloud-based data engine to capture data and insight generated by 'pins' and 'repins' posted on social media site Pinterest.

More than 50 retailers and brands have already connected their Adobe Omniture, Google Analytics, or IBM Coremetrics software with Pinfluencer's Analytics Dashboard, to monitor their 'pin-to-purchase' funnel, discover which pins drive revenue and visits, and measure the ROI of running Pinterest Promotions.

CEO Sharad Verma (pictured) comments: 'We are helping brands not only measure social ROI on Pinterest but also help them run promotions and sweepstakes to continuously improve that ROI. Pin-to-purchase tracking arms both merchandisers and marketers with critical data to monetize social networks.'

Web site: www.pinfluencer.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.