Paradigm Upgrades Location-Based Survey App

US-based Paradigm Sample has added image capture and real-time couponing features to its proprietary IdeaShifters mobile app, which is also now available for Android.

IdeaShifters uses GPS to target consumers with in-store surveys triggered when they enter specific retail locations and promotional events. The new version adds the ability to capture images to enhance survey answers with visual qualitative lifestyle and shopping insights; and offers gift cards or in-store coupons for redemption immediately after a survey is completed.

CEO Sima Vasa says IdeaShifters' innovative use of mobile technology has 'not only opened up a whole new way for retailers to easily collect shopper insights or path to purchase information', but also allows consumers to engage with the company in a convenient way and reap immediate rewards for their time and effort.'

Founded in 2009, Paradigm Sample is online at www.paradigmsample.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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