Mike Hall Joins Tuned In Board

Online insight community specialist Tuned In has appointed Hall & Partners founder Mike Hall as a non-executive member of its Board.

Founded in 2006, London-based Tuned In creates bespoke insight communities including 'we love ideas' communities for innovation and product idea creation, and 'consumer immersion' projects to help clients connect with consumers in their own environments. The firm also combines this with a range of complementary approaches such as co-creation workshops and ethnography.

Former ad planner Hall (pictured), set up brand and communications research agency Hall & Partners in 1992, and later sold the business to marketing services group Omnicom in 2005. In 2005, he co-founded search panel and online community specialist Verve.

Tuned In CEO Douglas Dunn comments: 'Mike is a real legend within the world of insight and it is a fantastic complement to Tuned In to see his passion and enthusiasm for our work. Mike's input will be hugely valuable to us, as we continue to work on maximising the value of communities for our clients.'

Web site: www.tunedinresearch.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.