Daily Research News Online

Dataspring - come and visit us at Research + Results 2016, Munich 26th-27th October

Most viewed items
in the last week...

  1.   French Expansion for UK-based Brandwatch  
  2.   Kantar Media Enhances Cross-Platform Ad Tracking  
  3.   M3 Buys Medical Database Company Vidal Group  
  4.   Asian Roll-Out for Lightspeed's Tech Research Tools  
  5.   Rapid Growth for Sample Specialist Innovate  
  6.   Canadian Fieldwork Firms Combine  
Each ( * ) indicates > 1,000 views
Select a region below...
  • UK
  • USA
  • Asia
  • Australia
MrWeb UK
MrWeb Asia
MrWeb Australia

Vidyard and Eloqua to Uncover Video Viewing Behavior

November 23 2012
Online video marketing platform Vidyard has integrated its technology with the marketing automation platform of US firm Eloqua, to enable the tracking of customer viewing behavior via video content.

Vidyard and Eloqua partnerThrough Vidyard, clients can add video to their web sites, get real-time analytics, syndicate video to social networks and YouTube, and capture leads. Its platform will be merged with Eloqua’s software which offers targeting, segmentation and market measurement options.

According to Eloqua co-founder Steve Woods, the partnership will uncover how prospective clients are consuming video content: ‘Vidyard gives users full visibility to identify who’s watching, how long they’re watching, and specifically which parts they watch. That's a big reveal and a very powerful connection to help understand the buyer,’ he stated.

Web sites: www.vidyard.com and www.eloqua.com .