Consumer Profile Closes

In the UK, former AQR Chair Peter Lovett has announced the closure of Consumer Profile Ltd, the Oxfordshire based full-service agency he founded in 1986. He will remain in the industry via a new consultancy, Bespoke Qualitative Research.

Lovett said Consumer Profile, which was placed in liquidation last week, had offered 'traditional, labour-intensive off-line research' and had not been 'fast enough to adapt' to changing conditions.'The business was wonderful for the first 23 years, but in the past three years, a general downturn in trade meant that it was no longer tenable.'

Bespoke will provide UK and International research-based strategic consultancy, with a particular focus on luxury and the over 50s, health and wellbeing. The new firm will retain Consumer Profile's membership of global research network Intersearch. A web site will appear at www.bespokequalitative.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.