Investment and Launch for Predictive Marketing Firm AgilOne

California-based AgilOne has launched a flagship cloud-based predictive marketing suite, also called AgilOne, with the aid of $10m in funding.

The money comes in a Series B Investment from Mayfield Fund and Sequoia Capital.

The software promises clients insight into their customer data across all channels including internal databases, web activity, social media, in-store purchase and mobile, and recommends immediate actions to increase revenue.

CEO Omer Artun says the company grew out of his own experience as a 'frustrated marketer... buried under growing mountains of data.'

The AgilOne application includes PowerAlerts telling marketers what is happening in the customer base, including segments appropriate for particular offers; dashboard-based Pathways to help with specific business problems such as churn; plus metrics for ad hoc reporting, '360Profiles' of customers and products, and export facilities to trigger campaigns or generate content.

The company is online at www.agilone.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.