Searchmetrics Boosts International Coverage

Online analytics company Searchmetrics has enhanced its flagship search analytics software to allow analysis of search performance on 'all the major search engines in a total of 123 countries'.

The upgraded Searchmetrics Suite claims to analyse results from '261 different search engine/country combinations', giving ranking positions for individual keywords as well as indicators of the search performance of potential competitors. An additional feature is regional search performance data for 50 top cities around the world, giving clients an insight into how Google is now offering results according to searchers' location. Other search engines covered include Yahoo, Bing, Yandex, Baidu, Naver and SEZNAM.

Founder and CTO Marcus Tober comments: 'Most international companies have long since moved beyond the point of being active in just one market and are operating various domains in multiple countries. And the search engines are offering user interfaces in the respective languages with search results filtered according to language.'

With offices in Berlin, London, Paris and New York and employing more than a hundred staff, the company is part-owned by venture capitalists Neuhaus Partners and Iris Capital.

Web site: www.searchmetrics.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.