Greenberg Brand Strategy Hires Leader for humanQuant

US-based brand and research consultancy Greenberg Brand Strategy has appointed former Penn Schoen Berland (PSB) SVP Mike Ripka to lead its humanQuant practice.

Greenberg offers a full range of qual and quant approaches such as segmentation, online panels, messaging evaluation, and concept and copy testing, from offices in the US and Singapore.

Ripka (pictured) joins with ten years' experience of using research to develop brand recognition and multi-channel marketing strategies. Most recently he led the insights practice at online MR firm InContext, prior to which he worked at PSB, where he designed several methodologies for evaluating the effectiveness of online ads. Prior to this, he served as VP of Millward Brown's Futures Group, leading the integration of online ad evaluation firm Dynamic Logic into the business.

In his new Austin, Texas-based role as VP of Strategy, Ripka will work with teams in the US and Asia to further the application of Greenberg's humanQuant offering, which seeks to provide a human perspective to the understanding of problems.

Larry Schack, who recently joined Greenberg from Millward Brown as Partner for Innovation and Insight, comments: 'Mike is passionate about creating products that help clients better understand people and do great things. This is core to Greenberg's mission, and we are excited to have him on our team.'

Web site: www.greenberginc.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.