Dentsu Seals Business Intelligence Deal

Tokyo-based companies Dentsu and Digital Garage (DG) have agreed a strategic alliance. As of January 11th, Dentsu will acquire 7% of the outstanding common shares of DG for just over 2.6bn Yen (c.$31m).

The partners say the alliance will focus on developing digital marketing and business intelligence services, and will use the latest marketing technology from around the world in commercialising throughout Asia. They add: 'Since the Digital Garage Group holds a significant amount of data through the management of Internet media and provision of e-commerce settlement platforms, and Dentsu offers a huge variety of solutions in the digital domain, their strengths are complementary'.

DG's interests include portals, e-commerce and mobile communications, and it has partnerships with Twitter (in which it was an early investor) and LinkedIn - for whose networks it provides customized Japanese versions.

Dentsu, currently in the process of acquiring the UK's Aegis Group, is online at www.dentsu.com while DG is at www.garage.co.jp .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.