UK-based market research agency ICM is relocating to parent company Creston's new Soho headquarters, along with the group's two other London-based agencies TMW and Nelson Bostock.
By the end of October, Creston will occupy the whole building, which comprises 45,000 square feet spanning six floors, and is located in Great Pulteney Street, in the heart of London's Soho.
ICM, which will move from its current homes in Holborn and Camden, will share the new offices with creative influence agency TMW and PR and social media group Nelson Bostock, although each agency will have its own dedicated space and identity within the one building.
Creston says the co-location of its London-based agencies marks the final stage of the group's long-term strategy, which has seen its three US agencies move in together in New York, its south west agencies co-locate in Bristol, and its UK-based health companies relocate to one building in Richmond, Surrey.
In particular, Creston believes that by co-locating ICM with its other marketing services businesses, the group will continue to disseminate the sector and consumer knowledge from its Insight division across its communications agencies.
Don Elgie, Creston's Group CEO, comments: 'The move to Great Pulteney Street will create an environment where collaborative creativity can flourish, really bringing our 'Better Together' approach to life. I am excited by the synergy opportunities the group is now perfectly positioned to exploit.'
Web sites: www.creston.com , www.icmresearch.com and www.icm-direct.com .