New COO for Market Strategies

US-based Market Strategies International has hired former Kantar Operations EVP Kevin Orians as Chief Operating Officer, overseeing the company's research services, quality, analytics and research management functions. He reports to company President George Wilkerson.

At Kantar, Orians was EVP North America, leading the integration of TNS and Kantar Operations after the former's acquisition. he was previously TNS' SVP of Operations. He brings twenty years' experience of market research operations to the role, including operational strategy, process improvement and total quality management.

He holds a bachelor's degree in Business from the University of Toledo, and will be based in Livonia, Michigan.

Market Strategies, which last week opened an office in Singapore, is online at www.marketstrategies.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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