Daily Research News Online

Get In The Moment with SSI Proximity Sample

Most viewed items
in the last week...

  1.   French Expansion for UK-based Brandwatch  
  2.   Kantar Media Enhances Cross-Platform Ad Tracking  
  3.   M3 Buys Medical Database Company Vidal Group  
  4.   Asian Roll-Out for Lightspeed's Tech Research Tools  
  5.   Rapid Growth for Sample Specialist Innovate  
  6.   Canadian Fieldwork Firms Combine  
Each ( * ) indicates > 1,000 views
Select a region below...
  • UK
  • USA
  • Asia
  • Australia
MrWeb UK
MrWeb Asia
MrWeb Australia

Arbitron Files Infringement Lawsuit

January 29 2013
US radio ratings giant Arbitron has filed a lawsuit against Gannett-owned WKYC-TV/Cleveland, claiming up to $6.3m for unauthorised use of its audience estimates and trademarks.

Arbitron: tough stance on unauthorised useAccording to the suit, WKYC-TV ran an ad campaign on webcaster Pandora, in which it stated that data involving Pandora audience listening estimates had been generated by Arbitron. The webcaster had partnered with WKYC-TV to offer the online audio service as part of TV sales packages.

Arbitron says that WKYC-TV has ‘willfully and intentionally’ infringed its copyrights by copying and distributing copyrighted average quarter hour audience estimates obtained from the Arbitron reports and databases without authorization.

In addition, the station is said to have infringed trademarks by using the Arbitron Marks in its promotional activities. ‘WKYC has falsely represented that certain audience estimates were produced by Arbitron when, in fact, those audience estimates were not produced by Arbitron, causing confusion in the minds of the public,’ the ratings firm added in a statement.

Arbitron has asked for at least $150k for each act of infringement, which would total $6.3m plus legal fees.

Web site: www.arbitron.com .