New Fizziology Office to Focus on Canada

Hollywood-based social media research firm Fizziology has opened an office in Canada, which will use geo-location techniques to focus exclusively on Canadian social media conversations.

Fizziology, which provides services for the media, entertainment and sports industries, uses a proprietary system to monitor the social media buzz from Facebook, Twitter and blogs on everything from movies to actors to sporting events. Instead of using automated keyword searches, the firm's analysts read a statistically relevant sample of the social media chatter to grade sentiment, spot trends, and identify what is driving the conversation.

Last year, the firm expanded its service to the television industry, with the launch of a new tool called SocialDensity, which measures the social media impact of TV programs. The company also moved into Europe with the opening of an office in London.

Jen Handley (pictured), COO and co-creator of Fizziology, says that before the launch of the new office, it had been 'nearly impossible' to sort which media conversations were taking place in Canada, and which were taking place in the US. 'By tailoring our services to the Canadian market, we're providing social media intelligence that can be used to more accurately measure media impact and sharpen messages that are more relevant to Canadian audiences,' she added.

Web site: www.fizziology.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.