Porter Novelli Launches Broad Brand Measure

Global PR consultancy Porter Novelli has introduced a monitoring and analytics system called PN Sonar, which it claims captures the entire conversation taking place about a brand or organization - across print, broadcast and digital media.

The new system combines machine learning with human coding to process conversation data and feed it into customizable dashboards, reporting against clients' internal 'success benchmarks', and highlighting trends and impact across both digital and traditional channels.

SVP of Analytics Joe Shantz (pictured) explains: 'We work together with our clients to build the lexicon and grammar unique to our client's business, which lets us zero in on what's really meaningful to consumers. With this information, we can help clients strengthen emotional bonds with consumers, mitigate looming problems, or identify ideas for new products and services. It's a real-time expansive window into the discussion.'

Web site: www.porternovelli.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.