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Japanese Partnership for Vision Critical

April 8 2013

Online research community specialist Vision Critical has announced an agreement with Dentsu Marketing Insight Inc., a subsidiary of the Japanese advertising giant, which will develop communities in Japan.

Dentsu Marketing Insight provides research and analytical-based marketing and planning services around marketing and communications strategy. The deal is Vision Critical's first certified partnership in Japan, and brings together its community technology and expertise with Dentsu Marketing Insight's experience working with top Japanese and global corporations in Japan.

Ken-ichi Kobayashi, the Japanese firm's President and CEO, comments: 'Dentsu offers unparalleled solutions to clients, enabling them to address their marketing operation needs. We are delighted to have Vision Critical as partner who is a global leader in insight communities technology.' According to Scott Miller, Group CEO of Vision Critical, 'The Japanese market is extremely well suited for online insight communities given its highly competitive environment and the increasing need for businesses to have faster access to deeper customer insights. Our partnership with Dentsu Marketing Insight represents a significant and important component in our continued internationalization and expansion across Asia.' Vision Critical's MD Japan Shigeru Kishikawa says the deal brings 'a new era of market research to Japan.

Web sites: www.dentsu-mi.co.jp and www.visioncritical.com .

All articles 2006-18 written and edited by Mel Crowther and/or Nick Thomas.

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