WPP Continues China Investment

WPP's digital investment arm has joined a third round of funding for Leading Smart Holdings, giving it further involvement in Chinese digital advertising measurement company Miaozhen Systems.

Miaozhen Systems was founded in 2006 in Beijing and employs around 280 people. WPP Digital joined other repeat investors CBC, KPCB (Kleiner Perkins Caufield & Byers) and Redpoint Ventures in the round, which follows a second round in autumn 2011.

This investment continues WPP commitment to developing markets and digital approaches. The global group has been investing in China for more than twenty years and says it is currently its third largest market with revenues of US$1.3 billion in 2012, including associates; and 14,000 people employed across Greater China. Digital revenue from China is said to be more than $300m.

Web site: www.wpp.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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