eXelate Hires Former Xaxis VP of Analytics

In the US, audience targeting specialist eXelate has appointed former WPP Xaxis digital data and analytics specialist Eugene Becker as Senior Vice President of Product Management.

Through its offices in New York, Chicago, San Francisco, London, Paris and Tel Aviv, eXelate offers data on purchase intent for more than 400 million online visitors. In addition, it has developed modeling algorithms to provide insights on prospects, deliver relevant marketing messages, and measure digital ad effectiveness.

Becker (pictured) joins from WPP's global audience buying company Xaxis, where he served as VP of Analytics. Prior to this he was the SVP, Director of Analytics at MRM Worldwide, part of the McCann Worldgroup, where he drove digital analytics and built products that enabled channel planning, market mix modeling, and cross-channel dashboards. Earlier in his career, he led analytics for a blockbuster franchise at Pfizer.

In his new role, Becker will be responsible for global product management and development of eXelate's data and analytics products.

CEO Mark Zagorski comments: 'Eugene's addition is a clear boost for eXelate's team and underscores our commitment to developing analytics products that drive marketing effectiveness and measurable ROI for our clients worldwide. His deep understanding of the data management and analytics space will further accelerate our product momentum.'

Web site: www.exelate.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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