Partners Bring Neuroscience Approaches to Middle East

Emotional response measurement specialist Forbes Consulting Group has announced a partnership with Arab research boutique iQual, to bring 'cutting-edge applied neuroscience and emotional insight to businesses throughout the Middle East'.

The partners will make Forbes' MindSight and MindSight Mobile services available to clients in the region - this uses a patent-pending applied neuroscience technique to get 'authentic emotional insight' from respondents, and can be used in all sizes of survey

iQual has operating offices in Dohar, Qatar and in Cairo and representative offices in Dubai and Georgia, USA, and was founded in 2011 by former AC Nielsen and TNS researchers Ms Perry Bahgat and Marwa Farid; while Forbes is based in Lexington, MA and is nearly thirty years old.

President and CEO Dr. David Forbes comments: 'iQual offers distinctively advanced and innovative solutions for a rapidly emerging Middle Eastern research marketplace. Together we will seamlessly deliver integrated qualitative and quantitative research with superlative customer service and a strong commitment to research ROI.' iQual's Chief Energy Officer Hany Mwafy returns the compliment: 'Forbes is a leader and pioneer in providing applied neuroscience and deep emotional insight, as they have shown using MindSight® successfully with Fortune 500 companies across multiple vertical markets, including consumer packaged goods, pharmaceuticals and financial services -- together we are looking forward to bringing this expertise to our clients in the Middle East.'

Web sites are at www.iqual.co and www.forbesconsulting.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.