Nielsen Pilots Online TV Measure

Nielsen is piloting a new solution, 'Nielsen Digital Program Ratings', designed to measure audiences who view TV content online.

Like Nielsen Online Campaign Ratings (OCR) which delivers TV-comparable overnight metrics for online ad campaigns, Digital Program Ratings combines Nielsen TV and online panel data with aggregated, anonymous demographic information from participating online data providers such as Facebook. Through this process, the new solution will provide overnight audience data including unique audience, stream counts, and reach by age and gender for TV programs viewed online.

Networks and distributors including ABC, CBS, Discovery Communications, FOX, NBC, Univision, AOL and The CW are all participating in the trial, and the commercial release is targeted for later this year. Nielsen says that together with OCR the new solution will offer a 'more holistic view' of the online and TV audience for both programming content and associated ad campaigns.

Alan Wurtzel (pictured), President of Research and Media Development at NBCUniversal, comments: 'The potential to measure video viewing of specific programs on linear TV as well as the Internet is significant. It's an important step toward reaching the 'holy grail' of true cross-platform measurement.'

Web site: www.nielsen.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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