Channel Ten Hires Head of Research & Analytics

In Australia, Sarah Keith has left Fairfax Media after just nine months, to re-join her former employer TV broadcaster Channel Ten as Head of Research, Analytics and Inventory Management.

Channel Ten is part of Ten Network Holdings, which also owns out-of-home advertising specialist EYE Group. Keith (pictured) was Director - Ad Operations and Strategy for the Metro newspaper division of print publisher Fairfax. Prior to this, she spent nearly three years at Fox Sports in Sydney as Director, Commercial and Sales; was National Manager Client Solutions at Special Broadcasting Services Australia; and Commercial Inventory Manager at Austereo. Earlier she worked at Network Ten as Commercial Airtime Manager, and in similar roles at GWR Group and Channel 4.

In her new role, managing a newly formed team, Keith reports to CEO Hamish McLennan, who comments: 'Sarah will play a key role in better valuing our audience delivery and optimising our inventory. The role of analytics and research will help us drive better engagement with our advertisers and media buying partners.'

Web site: www.ten.com.au .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.