Austrian MR Association Chair Sets Up New Agency

Emanuel Maxl, the Chairman of Austrian MR body VMö, has set up a new consultancy called Context Research, based in Vienna.

Maxl (pictured) has more than twenty years' market and opinion research experience gained while working at GfK, the Ernest Dichter Institut, Research International and evolaris. For the past five years, he has lectured in media and market research at Karl-Franzens-Universität Graz while chairing VMö, and since 2011 he has served as the ESOMAR representative for Austria.

His new company will provide a full range of qualitative, online and mobile methodologies for customer and employee studies, while also offering personal coaching and group moderation services.

Web site: www.context-research.at .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.