TA Associates Invests in Big Data Firm Fractal

Private equity firm TA Associates has invested $25 million in a minority stake in San Francisco-based Fractal Analytics, which says it will use the funds to expand its big data offering.

Fractal has almost tripled its revenues in the last two years. Following the investment, TA's Director and Country Head Naveen Wadhera and MD Kenneth T Schiciano will join Fractal's Board. Wadhera comments: 'We believe that the big data space represents a very significant opportunity as companies have understood the power of data driven decision making but are struggling to operationalize and institutionalize analytics inside their organizations. Fractal is one of the most respected players globally in this space and has been experiencing accelerated growth, making it the ideal company with which to partner.'

Fractal's co-founders are EVP Pranay Agrawal and CEO Srikanth Velamakanni. The company aims to help clients understand, predict and influence consumer behaviour; improve areas such as marketing, pricing and supply chain; and improve the way they manage and view data for forecasting and other purposes.

Web site: www.fractalanalytics.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.