UK-based Kadence International has launched in Vietnam - the fifth Asian country in which it now has a presence - with offices in Ho Chi Minh City and Hanoi; and has appointed Ivy Trang as Country Head, leading a team of nine.
Trang joins from Vietnam's FTA Research where she was a Research Director, and brings more than ten years' MR experience from both client and agency sides. Vivek Thomas, founder of the Indonesian operation now adds to his role, becoming MD for both countries.
Thomas says the latest launch will allow the company to better service global clients and provide 'a solid grounding in and understanding of the local market, its diversity and its unique cultures'. He adds: 'Following our success in Indonesia, Singapore and China we are very excited about expanding our reach in this fascinating market of over 90million people.'
As well as additional Asian offices in China, India and Singapore, Kadence International has offices in the USA and the UK. Founded in 1992 and now mixing other sector experience with its initial focus area of b2b research, the firm is online at www.kadence.com .
All articles 2006-18 written and edited by Mel Crowther and/or Nick Thomas.