BPA Debuts Ad iCompli Online Audit Tool

Global media auditor BPA Worldwide has introduced a service called Ad iCompli, which tracks online ad campaigns running across multiple sites, including networks and exchanges.

BPA is a US-based not-for-profit organisation which offers media audits and verified audience data to consumer and B2B media owners and media buyers in more than 25 countries. This includes web site audits logging traffic, user demographics, and advertising activity; and audits of attendance and demographics for exhibitions and other events.

The new service provides performance metrics relating to media quality, brand safety and compliance with media plans. Buyers of online media can view near real-time reporting of metrics such as viewability, positioning and engagement, and at the end of a campaign are given a detailed evaluation document put together by a BPA analyst.

Peter Black (pictured), BPA's SVP, Business Development, comments: 'Ad iCompli is available to agencies and online media buyers providing ongoing campaign data and post-campaign report from a single, trusted source. The launch of this service continues to position BPA as the leader in providing valuable tools and products to the advertising and media community.'

Web site: www.bpaww.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.