Investment for uSamp

Online sampling and technology company uSamp has closed $15m in a Series D round of funding, with development of its instant.ly survey product one of the priorities for investment.

Founded in 2008, uSamp had a $10m series C injection three years ago, led by private equity firm OpenView Venture Partners - the same company has been joined by DuPont Capital Management in the latest round.

uSamp has already been in expansive mood this year, pushing out its services in Europe, upgrading its iPoll app and hiring a new CTO and a new CEO, Alan Gould.

Gould (pictured) says the new investment will be used to accelerate the development of the firm's Instant.ly DIY surveys platform, and adds: 'The need to make sense of and act on changes in consumer behavior is placing a premium on insight products that are easy to access and that offer our clients multiple ways to understand their markets and interact with their customers.'

OpenView's MD Adam marcus comments: 'We are extremely bullish on uSamp. The company's vision of enabling any marketer to get real-time insights redefines traditional market research. We believe uSamp will lead this evolution.'

uSamp has a twelve million-member global panel of survey respondents and is based in Encino, California, with five offices in the US, Europe and Asia, staffed by more than 200 employees. Web site: www.usamp.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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