Ebiquity Revenues Climb to £64m

UK-based media and marketing insights firm Ebiquity has reported a 21% increase in revenue to £64.0m for the year ended 30 April 2013, up from £52.9m in the same period last year. Most of the rise comes from acquisitions - underlying organic growth was 3%.

Founded in 1997 as Thomson Intermedia, North Tyneside-based Ebiquity's Analytics division offers media buying measurement and benchmarking, performance measurement and attribution services, and reputation management services; while its Platform division provides media monitoring products.

For the full year, reported profit before tax was up 148% to £6.6m (2012: £2.6m), while total underlying operating profit increased 27% to £10.4m from £8.2m in fiscal 2012. Operating profit and EBITDA margins improved - to 16.3% and 18.3% respectively.

Last August, the company purchased 100% of media and production cost auditing specialist FirmDecisions for total expected consideration of £5.6m, and the firm's results have been consolidated into Ebiquity's Analytics division. Then in April, the company sold its AMMO online media and marketing new business and insight tool, along with its BrandIQ online directory of the UK's largest media spenders. The business, which employed 13 people, was part of the Platform division, and the sale resulted in a 'small loss' on disposal.

During the fiscal year, the Analytics division, which accounts for 62% of the business, experienced underlying organic growth of 6%, with the group as a whole delivering 3% for the year.

CEO Michael Greenlees (pictured) comments: 'These strong results reflect the culmination of a number of key strategic acquisitions that have enabled Ebiquity to take a leading position in the growing global media and marketing performance sector. Our significant headline growth once again underlines the success of our acquisition strategy as we continue to build our global market leading capabilities in paid, earned and owned media analytics.'

In the coming year, the firm is planning to launch a number of new products including: Vital Signs, which enables the consolidation of disparate data and tracking of marketing performance against business drivers; ValueTrack, to provide clients with measurement of media buying performance relative to performance guarantees; and InVue, to help clients measure their display media visibility.

Web site: www.ebiquity.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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