Left Brain Rolls Out MiDash Intelligence Tool

Marketing agency Left Brain DGA has released its first product, the MiDash Marketing Intelligence Platform, which draws together historical and current consumer buyer behavior data from multiple sources to assess campaign effectiveness and model potential revenues.

The Silicon Valley-based company uses a proprietary demand generation process model - The Left Brain Model - and delivers services spanning strategy, content, technology, analytics and optimization for demand generation programs.

Through its new service, marketers can identify the optimal buyer's purchase journey while evaluating content, messaging and overall campaign effectiveness using a combination of dashboards, predictive analytics, data visualization and revenue modeling capabilities. Data can be analyzed and configured across multiple business functions and industry verticals, and performance analyzed through in-app collaboration tools.

CEO Malcolm Friedberg (pictured) comments: 'Showing ROI is virtually impossible for marketers because most can't combine data from Salesforce, Eloqua, Google Analytics and the other marketing and sales tools they're using. MiDash pulls these data sources together to help marketers make data-driven decisions in real time.'

Web site: www.leftbraindga.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.