User Experience Analyst Launches

Insurance industry Veteran Wendy Aarons-Corman has launched a new company called UX Game Changers, which offers a range of evaluation techniques to help clients deliver ideal user experiences across both web and mobile devices.

Headquartered in Farmington, CT, USA, Aarons-Corman (pictured), who has more than 25 years' insurance industry experience, has brought together a team of usability experts who will conduct portal and mobile usability assessments; focus groups; and acceptance testing, delivery and site analysis to enable insurance clients to improve the delivery of their marketing materials online.

The team works with the users to understand how they are using a client's site, what is working and what obstacles they are encountering, evaluating flow and using online surveys testing alternative user experiences to see which designs work best.

Aarons-Corman comments: 'As the number of distribution channels increases and the user community becomes even broader with differing needs and expectations, the demand for 'user centric' processes will only become more complex. This is today's reality for carriers. Consumer electronics and new tech-savvy generations have created a high expectation of usability for carriers to live up to. But, how many carriers are really prepared to deliver?'

Web site: www.uxgamechangers.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.