Brazilian Buy for Millward Brown

WPP-owned brand and media specialist Millward Brown has bought a 'majority stake' in Brazilian consultancy BrandAnalytics. Terms of the deal were not disclosed.

Founded in 2006 by Eduardo Tomiya and André Galiano, BrandAnalytics provides branding valuation through research, metrics and scorecard design services. The firm employs twelve staff at its São Paulo base, and for the year ended 31st December 2012 had unaudited revenues of approximately R$4m ($1.75m).

In 2008, Millward Brown and BrandAnalytics formed a strategic partnership combining New York-based Millward Brown Optimor's global resources and experience with Brand Analytics' understanding of the Brazilian market. Optimor is the consulting unit dedicated to brand strategy and marketing investment.

Following the acquisition, the company will operate as a division of Millward Brown Optimor for Latin America.

Web sites: www.millwardbrown.com and www.brandanalytics.com.br .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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