Former SapientNitro Exec Finds Fresh Challenge

Toronto, Canada-based marketing strategist Fresh Squeezed Ideas has announced the hiring of Deanna Lambert as Director, Marketing & Digital Strategy.

Fresh Squeezed Ideas was co-founded by John McGarr and Karen McCauley and uses social science techniques to help clients develop their strategic marketing.

Lambert has more than a decade of research experience, most recently leading the development of digital user experience strategies at marketing network SapientNitro. Earlier she worked in Innovation Insights and Discovery at Canadian Tire and then in user experience roles at Critical Mass and Vortex Mobile. She has also provided strategic consulting, business development and marketing for a number of organizations based in Uganda.

Company President McGarr comments: 'We have always had a great ability to integrate diversity of experience and expertise into our collaboration business model. We are excited to turn Deanna loose on the marketing challenges clients ask us to help solve.'

Web site: www.freshsqueezedideas.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.